Yolanda Quality Foods, Inc. Objective: Update existing logo for Yolanda Quality Foods, Inc. to include existing script-like logo mark (Yolanda) and explore tagline options or variations on “Homemade Taste Made Easy!”. The new logo is used primarily on labels for each product and for website and business stationary.
Branding the Product: Yolanda manufactures homemade pasta products for distribution to wholesale markets and has been making pasta since 1928. Each product is hand made with quality ingredients imported from Italy. The identity of Yolanda products is the logo-mark itself, Yolanda is a script like font, with a hand written feel.
Creative Brief: Create a solid foundation for Logo-mark. Possibly within a seal, crest or banner which highlights logo-mark (Yolanda). Create a modern, warm and classic HomeMade Italian feel which includes tagline as well as established date (Since 1928).